As of yesterday, Facebook finally introduced Timeline for Pages, giving everyone until 30th March to make a graceful transition.
If you've switched your personal profile to Timeline you probably guessed this was inevitable.
So what are we looking at exactly? What's out and what's coming into play? Here's the lowdown on Timeline for Facebook Pages.
- Bye Bye Landing Page: In my opinion, a huge blow is that landing pages have essentially lost their meaning as non-fans now see the Timeline directly. A landing page was a fabulous way for companies to display their creativity and ingenuity (who didn't love Red Bull's *hint hint* call to action?) The page tabs still appear in the row of apps (in default icons, remember to change them) listed below the cover photo, but the landing page is no longer the default.. well, landing page.
Red Bull's awesome now defunct
Facebook landing page
- Cover Photo: A tremendous consolation for the loss of the landing page is the cover photo. Like the profile picture and image strip could be optimized, Facebook has very kindly saved page owners the trouble of designing multiple images in tune with their brand by having a single, gigantic, in-your-face image, with a width of 810 pixels. Use this real estate to convey what your brand all about. Click here to read about certain rules as to how the cover photo should be used.
LV effectively communicates the essence of its brand
- Highlight baybeh: The Highlight feature is pure genius. By clicking the 'star' icon in the corner of your post you ensure it's eye catching and unmissable, with Facebook automatically doubling the width of the post.
- Pinning: In tune with Highlight is the 'Pin' feature, with which you can ensure an important post gets maximum visibility and stays right on top of the page. Only one post can be pinned at a time. It's a great option to lay stress on promotions, sales, announcements, what have you.
- Timeline itself: The essence of Timeline is to literally put out the timeline of your company, to list the historic events in its lifetime from inception to present-day. Best to get started on this.
Check out Manchester United's history, with photos dating all the way back to 1878.
- Private message: Admins need to be more vigilant than ever as fans can now send a private message to the page. Messages appear in the Admin panel along with other elements available to admins, such as Insights, Notifications and New Likes, all in one spot. The layout for admins is a lot more organized and easy to get around.
- Longer About: The About section has shifted directly under the profile picture, allowing more text to be visible as opposed to the limited 250 visible characters the old design had.
Burberry - having put into play all the above mentioned.
There's really nothing you can do if you dislike Timeline as so many Facebook users still do. In a field as dynamic as social media where change occurs so fast, it's best to be proactive and make the transition yourself (when given the choice anyway) rather than have it forced down your throat. With 840 million users, Facebook is obviously staying put and if you want your page to do the same, you should embrace the change as enthusiastically as a ravenous predator does its meal.
To learn more about Timeline for Facebook Pages, click here.